eCommerce, UX Research

UX Audit to improve conversions and performance

After Grasscity saw a dip in conversions, they needed a 2nd pair of eyes to improve their online shop. I analyzed their eCommerce website's customer experience and analytics. This allowed me to craft a document that explained the reasons for the lack of growth, and the steps to be taken to solve these issues.

Due to its nature, this project can't be displayed in detail, but I'd be happy to discuss my methodology if you're looking for UX improvements for your own product. Get in touch!